All work
Confectionery, e-commerce · 2026
KWL Candy
A bold, playful online store for a premium confectionery brand, built for conversion and character.
E-commerce platformBrand identity
The brief
Deliver a shop that feels like the brand at its best, whilst quietly optimising every step of the purchase journey.
The approach
Character on the surface, discipline underneath. A merchandising system that supports the brand rather than fighting it.
Craft notes
- Character-forward visual system.
- Optimised purchase journey.
- Mobile-first merchandising.
Engineered with
E-commerce platformPayment integrationAnalytics
